The LEVA-EU member’s move will give customers access to fair and flexible insurance.

● Insurance disruptor Laka has extended its partnership with global sports retailer Decathlon.
● An extension to their current partnership, Laka will now offer insurance to all customers in Germany.
● The partnership makes sure Decathlon customers who insure their bikes can be back on the bike quickly with Laka’s 5* insurance.
● With Laka now available in more than 150 Decathlon stores across Europe it shows both Decathlon’s commitment to offering services beyond the purchase of a new bike to keep customers riding.
● Laka continues to gain momentum across Europe as its reputation grows both working with retailers and manufacturers alike.

Laka (www.laka.co), the award-winning European Insurtech that offers a unique insurance model to cyclists and businesses, has extended its partnership with the world’s largest sports retailer, Decathlon, to provide integrated insurance at point of sale.

Laka will now offer Decathlon’s German customers an exclusive offer to ensure their customers are protected when riding their bikes. Known as an expert for different types of sports equipment, clothing and accessories as well as services , the partnership with Decathlon is incredibly exciting and builds on Laka’s existing network of retailers and brands. Building on the success of their technology partnership in the Netherlands, Belgium and France for connected e-bikes, as well as in store partnership in the UK, this shows the commitment from Laka and Decathlon to stamp out thieves everywhere and keeping everyone riding.

On the Decathlon partnership, Tobias Taupitz, Laka CEO said, “Laka is really excited to be able to offer more of Decathlon’s customers insurance at point of sale. We’re determined to provide a best-in-class experience for its customers. Together, we can help their customers fully enjoy their bike, knowing that Laka has their backs and swiftly get them back on the saddle if needed.”

Axel Thunig, Domain Leader Mobility, Decathlon Germany says: “Decathlon’s mission is to move people through the wonders of sport. Partnering with Laka, we’re able to protect our cyclists’ bikes from any damage or theft. This top-level security will help grow the soft mobility sector in Germany.”

All Decathlon Germany customers will receive 15 days free insurance. The offer applies to all bikes with a purchase value of €300 or more. The cooperation with Laka begins on March 1, 2025.

For further information about Laka, visit Laka https://laka.co/gb/

About Laka

Laka, winner of the ‘Best Cycle Insurance Provider’ Award six years in a row, has challenged outdated traditional insurance to provide customers and businesses’ with a fairer, collective-driven approach to insurance. Laka customers pay no upfront premiums, and are instead charged based on the cost of claims submitted by the collective the previous month. Fewer claims result in lower charges. Laka customers work together as a collective and share the cost of claims. Laka handles all claims, divides the cost fairly and limits each customer’s maximum monthly spend with a cap based on the value of the equipment insured by each individual member. Laka members fully benefit from lower costs but are also protected if there are a high volume of claims in any given month.

For further information contact:

For media information: Grace Pyne, grace.pyne@laka.co.uk +447818606917

About Decathlon

A global multi-specialist sports brand catering for everyone from beginners to top athletes, Decathlon is an innovative manufacturer of sporting goods for all skill levels. With 101,000 teammates and 1,750 stores worldwide, Decathlon and its teams have been working ever since 1976 to fulfill an ongoing ambition: Move people through the wonders of sport, to help them be healthier and happier in a sustainable future.
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