Rad Power Bikes is on a mission to get people onto bikes, electric bikes that are built for everything and priced for everyone – the weekend warriors, hardcore commuters, and family cyclists. Madly growing and located in Seattle, WA USA, we are seeking a full-time Senior Marketing Manager to join our team in Utrecht, NL. If you enjoy working in a collaborative environment and are looking to support a dynamic team, read on.
Our Senior Marketing Manager will be responsible for overseeing all of our marketing efforts in Europe. You will handle a variety of focus areas including digital marketing, print & advertising, and public relations in partnership with your counterparts at our USA Headquarters.
This role reports directly to our European Business Director.
Why You’re Rad:
10+ years experience in consumer goods digital marketing including Paid Search, Affiliates, Display, Email marketing and Social.
Develop marketing strategies and tactics, deploy successful marketing campaigns from ideation to execution across different channels, and measure results and performance using analytic tools and insights
Build strategic relationships and partner with key industry players, agencies and vendors to meet business objectives
Experience in capturing, analyzing and leveraging the voice of the customer using surveys, in person and digital research to drive business results
Experience working with creative departments
Management experience, having led at least 3-5 marketing channels with hands on experience on 1-2.
Master’s degree or equivalent work experience
Analytical mindset and familiarity with Google Analytics or other leading digital analytics platforms
Impeccable oral and written communication skills and excellent project management skills
7 years experience managing a multi-lingual team
Fluent in English and at least one additional common European language
PR experience, including product placement and influencer marketing.
You get bonus points for:
Having experience marketing outdoor and lifestyle products
Experience with Shopify or other ecommerce platforms
Experience with email marketing platforms such as Kalviyo
Experience with A/B testing software such as Convert
Had you been with us last month, the top 5 things you would have impacted are:
Setup and executed a new product launch together with the marketing team.
Analyzed and optimized email marketing workflows.
Initiated and participated in a brief for developing creative assets.
Participated in meetings with the US marketing team to get alignment in marketing initiatives.
Additional duties & overtime as required
Sounding good? Read on to understand what matters most to us:
At Rad we take our company values seriously. They are lived out into everything we do. Our RADICAL values really do frame what our expectations are for each and every team member. We are:
Responsible to our environment, community and team
Accountable, we take ownership, bias to action, seek and provide feedback
Diverse, inclusive of experiences, backgrounds and skills, we value every voice
Innovators, we challenge ourselves and the status quo, we are original
Customer driven, completely, we do the right thing for our riders
Approachable, kind, we collaborate and are always willing to help
Learners, we grow our skills, we are humble and seek to improve
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