Proposition Marketer, Van Raam – Varsseveld (NL)

As a proposition marketer at Van Raam, you are responsible for developing and implementing go-to-market strategies aimed at promoting and selling our adapted bicycles to two specific target groups: people with disabilities and people who need more stability to feel confident again. to be able to cycle. You will work closely with various teams (product management, R&D, Innovation and Sales) to create a clear and attractive proposition that appeals to our target groups, you take care of market introductions, model upgrades and develop marketing campaigns for the various sales channels.

What are you going to do?

Target group analysis:

You conduct thorough target group and market research to gain insight into the specific needs, challenges and preferences of the different target groups. You apply these insights in your further proposition development and marketing strategy to reach the target group in the right way with the right message.

Proposition development:

In collaboration with product management and R&D, you identify and develop unique selling points and propositions for our adapted bicycles to meet the specific needs of our target groups and the sales channel. This includes understanding the end user’s mobility needs, comfort and stability requirements and the needs of the sales channels to optimally present, sell and service the products.

Marketing campaigns:

You create and implement go-to-market plans and marketing campaigns to communicate the proposition and drive sales. This includes the use of different channels such as dealer marketing, demo days, digital marketing, social media and trade fairs.

Content creation:

You coordinate the creation of marketing content that highlights the unique benefits and functionalities. This includes producing advertisements, brochures, video materials, and customer reviews. To do this, you work together with other content marketing colleagues.

Results analysis:

You analyze the performance of marketing campaigns, measure KPIs and make adjustments where necessary to maximize the effectiveness of proposition marketing. You work results-driven and regularly share your findings with the various departments for maximum effect.

The ideal candidate has…

  • Bachelor’s or master’s degree in marketing or communications
  • Proven experience in marketing, preferably in a sector focused on health, mobility or senior care.
  • Ability to collaborate excellently and connect with different departments, bringing colleagues together to achieve set objectives together.
  • Strong communication skills and ability to negotiate and collaborate effectively with various stakeholders.
  • Strong analytical skills and the ability to use acquired insights into tactics.
  • Creative thinking and ability to develop innovative marketing strategies that respond to the needs of target groups.
  • Solid knowledge of marketing techniques and trends, preferably with experience in addressing niche target groups.
  • Excellent communication skills in Dutch, English and preferably German.
  • Result-oriented and able to work under pressure in a rapidly changing environment.
  • Being able to think and act out-of-the-box.
  • Being able to work in a structured and systematic manner to achieve the right objectives.

‘Let’s all cycle’ is Van Raam’s slogan. We want to reach as many people as possible worldwide and inform them about our adapted bicycles so that everyone can cycle (again).

About Van Raam

We make unique custom bicycles in Varsseveld with approximately 245 employees. Our bicycles travel all over the world and are designed and produced in Varsseveld in one of the cleanest and smartest factories in the Netherlands. At Van Raam we have a strong growth ambition, with digitalization playing an important role in making this possible.

Van Raam is a family business and that is reflected in everything. We believe in “we grow together”. This means that with us you have the opportunity to shape your role in your own way and that you get the opportunity to show your creativity and initiative. We believe in the potential of every individual and support you to get the best out of yourself. We also use innovative and modern techniques.

Let’s all cycle!

Van Raam offers you…

  • a challenging position with room to develop yourself;
  • an open door policy within the company;
  • fresh fruit every day and something tasty from the bakery every other week;
  • 27 days off (full-time) and the option to purchase additional days;
  • incredibly cool staff parties;
  • a pension to which Van Raam contributes 2/3 of the premium.


Are you interested in this position? Please apply via the application link below.

Apply for this position

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