As a Marketing Specialist for the DACH region at Van Raam, you are part of the marketing communications team and responsible for the development and implementation of marketing strategies, marketing campaigns and the organization of events within the DACH region (Germany, Austria, Switzerland). This means you play a crucial role in building and strengthening our company’s market position in Germany, Austria and Switzerland and in promoting engagement and conversions within different target groups. You coordinate your strategy and plans with the Marketing Manager, the Marketing Team and the Sales Manager.

Responsibilities

Marketing strategy DACH:

You are responsible for developing a specific marketing strategy for the different target groups in Germany, Austria and Switzerland. To do this, you collect data and insights about the different target groups, conduct market research where necessary and combine the insights gained in a results-oriented approach. A lot of attention will be paid to generating brand awareness and engagement. You are very familiar with the German culture and language and can effortlessly implement existing and new content for the different target groups and sales channels. 

Local market analysis:

You regularly conduct market research in your region to gain insights into local trends, competition and opportunities. Use these insights to optimize local marketing strategies and initiatives.

Local marketing campaigns:

You develop and implement local marketing campaigns that are tailored to the needs and interests of the target group in your region. This includes the use of various channels such as print, radio, local media and digital advertising.

Event organization:

You organize and coordinate local events and activities to increase brand awareness, encourage community participation and attract potential customers. This includes, for example, product launches, workshops and demo days.

Collaboration with local partners:

You build relationships and maintain partnerships with local partners such as companies, organizations and influencers to increase the visibility of our brand and capitalize on local marketing opportunities.

Budget management:

You manage the marketing budget for your region and ensure that resources are effectively allocated to activities that have the greatest impact on achieving the set goals.

Reporting and evaluation:

You set your goals in consultation with your Marketing Manager and Sales Manager. You regularly report on the performance of local marketing campaigns and events, analyze KPIs and make suggestions for improvement to maximize the effectiveness of future initiatives.

Job requirements

• University degree in marketing, communications, business administration or a related field.
• At least 3 years of professional experience in marketing, ideally with a focus on regional marketing or local campaign implementation.       
• Excellent knowledge of the local market and culture within the assigned region.
• Excellent communication skills in German, knowledge of English and/or Dutch is an advantage.
• Strong project management skills and the ability to handle multiple tasks simultaneously.
• Excellent communication skills and the ability to build and maintain relationships with local stakeholders.
• Analytical thinking skills and the ability to use data to inform decisions and evaluate performance.
• Flexibility and adaptability to work in a dynamic and rapidly changing environment.

‘Let’s all cycle’ is Van Raam’s slogan. We want to reach as many people as possible worldwide and inform them about our adapted bikes so that everyone can cycle (again).

Competencies

• Strategic thinking skills
• Communication skills
• Analytical thinking skills
• Networking
• Innovation-oriented
• Targeted

Van Raam

Here in Varsseveld, with around 245 employees, we make unique, tailor-made bicycles. Our products go all over the world and are made here in Varsseveld, in one of the most innovative and environmentally friendly factories in the Netherlands. Van Raam has ambitious growth plans in which digitalization plays a central role. We are a family business and this is reflected in everything we do. We focus on collaboration and give you space to shape your role in your own way. Here you can demonstrate your creativity and initiative. We believe in the potential of every individual and support you in getting the best out of yourself. We also rely on innovative and modern technologies.

Let’s all cycle!

Van Raam offers you…

• A challenging and varied task with a lot of freedom.
• Flexible working hours in a mobile working environment allow you to optimally organize your day.
• An open and familiar working atmosphere in a dynamic company creates a pleasant working environment.
• A great team of professionals with a hands-on mentality.
• Attractive salary package with company car also for private use.
• A familiar and open working atmosphere with great colleagues and unforgettable team events.
• A job in which you give people mobility and freedom.

What else awaits you at Van Raam?

An informal and open working atmosphere | Great colleagues | Unforgettable team events | The unique Van Raam music band!

Interest?

Are you interested in this job? Then simply apply using the button below.

Apply for this position

Questions or more information?

Contact Britt Ottevanger (Recruiter) at: +316-30 76 67 65 .