Creative Lead, VROEGH – Utrecht (NL)
About the job
VROEGH’s Core Mission
At VD our mission is to elevate urban life by designing intelligent, human-centred mobility solutions that make cities more liveable, while providing users with freedom and convenience.
Urban mobility isn’t just about getting from A to B, it’s about designing experiences. From sleek urban vehicles to robust cargo solutions, from sharing scooters to lifestyle bicycles, we craft designs that transform the way people navigate their urban world. Mobility isn’t just functional, it’s an opportunity to shape the future of city life.
Your role within VROEGH
Shape and lead the overall design direction for multiple vehicle types (e.g. e-bikes, kick scooters, micromobility & autonomous vehicles) and related solutions, ensuring a unified brand and product experience. Set a high benchmark within the studio and help your fellow designers to get there, while maintaining startup agility and speed.
Key Responsibilities
- Set, push and maintain the agency’s creative vision, staying on top of design trends.
- Lead concept development activities based on relevant insights and ensure design consistency.
- Lead the design team constructively and optimise existing design processes.
- Collaborate within a multidisciplinary team (research/design/engineering/software), balancing the design vision and technical feasibility.
- Communicate your vision and ideas to internal and external stakeholders.
- Delivery of high-quality mock-ups and prototypes to validate the design steps.
Knowledge and Experience
- 10–15 years of experience in mobility or automotive design, or a similar field.
- Experienced in leading a small to medium-sized design team as a coach, reporting to the CEO.
- Conceptual and visionary thinker who can create and communicate great designs, based on market insights and client input – from research – idea – till PoC.
- Deep understanding of both exterior and interior development as well as HMI and ergonomics.
- Proficient in (Class-A) surface modelling (Onshape/Solidworks/Alias).
- Familiar with design and prototyping methods.
- Worked directly within a multidisciplinary product development environment.
- Experience in a similar position, preferably at a design agency/studio.
Languages
- Fluent in English.
- German or Dutch is a big plus.
Profile and Background
- Based in the Netherlands, within reach of Utrecht.
- Education: BA/MA in Transportation, Automotive or Industrial Design or a similar route.
- Proven track record of strong concepts brought to prototype or production stages.
- Has managed or mentored design teams.
Cultural Fit and Motivation
- Attracted to early-stage innovation and tangible creation, not corporate structure.
- Hands-on mentality, present every day to contribute.
- Someone who naturally acts as a coach and can engage others in their vision.
- Comfortable presenting design vision to different stakeholders.
- Motivated by redefining urban mobility.
What does VROEGH offer?
- Professional challenge of a lifetime.
- A creative environment with like-minded and motivated colleagues.
- Competitive employment conditions based on the market and experience level.
- Brand new office & workshop in proximity of the Utrecht city centre (easy to reach with public transport)
- Accessible company culture with frequent social events.
- Free fruit buffet.