Source: Entrepreneur Mirror

The Founder and CEO of LEVA-EU member Micro, Wim Ouboter, is interviewed by Entrepreneur Mirror about his perspective on what’s next for compact mobility as he questions why single-occupancy commuters require large SUVs for short commuting trips. He also reflects on his unconventional beginnings and breakthrough milestones.

Ouboter stated that due to his dyslexia, he found education difficult, but had a “vision to see things others could not see”. His trailblazing vision of urban mobility began in 1997, when he developed and tested a prototype for months, which eventually became the foldable scooter that launched in Europe and USA, redefining a new movement in urban transportation.

He described a milestone moment when his vision became a global revolution:

“In 1999 we went up from 500 workers to 15,000 workers in China to produce in three factories my idea of the Kickboard and the Micro Scooter. Seeing this volume with 80,000 Micro Scooters leaving every day the factory for the world was incredible.”

The future of urban mobility

When questioned about his perspective on the latest technologies or shifts that he expected to change in the industry, Ouboter stated:

“New mindset to think smaller. Microlino is the perfect product for downsizing and not using an SUV for every short trip with one person inside. We also call this the next ‘Tesla’ when it will come to disruption and market potential.”

In the interview Ouboter proudly reflected on the evolution of diversifying Micro’s products across various compact mobility solutions, from scooters, to kickboards to electric microcars.

“If you look into our Micro Brand Book, you will see our wide innovation for products. Now we concentrate on the Microlino in different varieties.”

The full interview can be accessed on the Entrepreneur Mirror website.