Source: Zag Daily

The 33rd edition of Eurobike is set to kick off at Messe Frankfurt next month, showcasing the energy and innovation propelling the sustainable mobility sector ahead. The Head of Eurobike details the show’s history and what can be expected from the 2025 event.

Stefan Reisinger has been a part of Eurobike for over 20 years, starting as Head of Outdoor & EUROBIKE and, since 2021, serving as CEO of Fairnamic, the organization responsible for Eurobike and the aviation exhibition Aero.

“Eco-mobility has become one of the biggest and most valuable segments at Eurobike,” Reisinger tells Zag Daily.

“Eurobike has always been a meeting point for the global bicycle industry, but it is now also playing a pivotal role in the wider adoption and embrace of eco-mobility technology around the world. Every year people from Europe, the Americas, Asia and Africa attend the event to test out new equipment and form meaningful connections – it is a truly global show.”

The origin of Eurobike

Eurobike began in the 1990s as a bicycle-only trade show, but over the years it has evolved to showcase a broader range of sustainable mobility solutions, including e-scooters and shared mobility services.

Reisinger describes its evolution, “Over the years Eurobike has changed in focus from mountain bikes to sport bikes, before becoming the most important European bicycle show. It shifted its focus to e-bikes about 15 years ago and since bringing the event to Frankfurt in 2021, Eurobike has fully embraced the entire urban mobility space from cargo bikes to micro cars.”

For much of its history, Eurobike was held in Friedrichshafen in southern Germany, but post-Covid, the event relocated to Frankfurt as the trade show industry adapted and innovated to remain resilient.

What to anticipate in 2025

The focus of Eurobike 2025 can be encapsulated by its tagline – Hello future: Shaping active mobility. Reisinger mentions that the event will maintain its standard lineup of discussions, while also aiming to draw in a broader audience to the rapidly expanding eco-mobility section of the exhibition.

“Active mobility is about fighting physical inactivity and getting more people on the move,” he says.

“This can be for practical reasons and health reasons. Then there is the sustainability aspect, because of course small, light and efficient EV`s offer an alternative to the over reliance on polluting cars.

“Bikes and scooters also help reduce congestion and costs and improve efficiency. We just need to show people these benefits and start changing behaviour as an industry.”

As we approach the event in a little over a month, Reisinger is particularly excited about the festival. This segment of the event welcomes individuals outside of the industry, giving them the opportunity to test ride various devices and enjoy hands-on experiences.

Reisinger has stated his aspirations for the future of Eurobike, “The eco-mobility space presents huge opportunities and has grown rapidly in recent years. Moving forward, we want to be at the centre of the conversation, driving innovation and collaboration within the sector.”

The full interview with Stefan Reisinger can be accessed on Zag Daily.