Source: Nieuwsfiets

The departing account manager passed the torch to successor Serwin van Dijk at LEVA-EU member AZ-Import.

Henk Doornbos said his goodbyes to the Trenergy team recently to enjoy a well-deserved retirement. Doornbos has been with AZ Import for almost a decade and has been an active member of the industry for over 25 years.

Starting out at the warehouse racks of AGU, Doombas has enojoyed a long and successful career in the cycling industry, including work with The Dutch Bicycle Corporation, Multicycle and BSP. Doornbos joined AZ-Import in February 2017 and represented the growing Trenergy brand until April 2025. Doornbos says. “I’ve always felt like a fish in water here, because it’s a very friendly company, with a nice Trenergy collection, with which you can easily ride around the country. You just walk in to dealers with nice bikes. That’s how I was able to build up a dealer network in those eight years, which is now being taken over by Serwin.“

In the period that Doornbos started selling Trenergy, the brand was less prominent than it is today, but the Northern account manager never had any problems with that. “Because I had a lot of experience with dealers, as a result of my previous work, I had built up a reputation with many entrepreneurs. When I go somewhere, I always keep my appointments. That is much more important than being a smooth salesman,” says Doornbos. “Those entrepreneurs in the bicycle industry have a memory like an elephant, you don’t want to know that. If you have a good reputation, you can really sell something with a good bike and a good story.“

Doornbos is planning to cycle more in his retirement. “My current bike, a Trenergy Jetset, is four years old and has about 17,000 kilometers on it. I live in the Groningen countryside, where you can find exceptionally beautiful nature. I enjoy it every day, if the weather is nice of course. That gives me a satisfied feeling. And if you can stay a little healthy, it’s all good.“

In his last two weeks, Doornbos took his successor Serwin van Dijk into his Trenergy dealer network. Van Dijk joined the Trenergy team in March, previously owning a Fietserz Hardenberg for almost 9.5 years and dealing Multicycles. “I’ve seen quite a few sides of the industry, but what I really enjoy is being on the shop floor with dealers and working with products to build customer relationships,” says Van Dijk. “I know what our role is, from Trenergy, to ensure that a dealer can work well with this and that you also provide it at home, if necessary.”

The transfer from Doornbos to Van Dijk was completed a few weeks ago. Van Dijk is looking forward to helping AZ-Import and the Trenengy brand grow.

“Henk of course had a lot of baggage on the road. I certainly have a background in the bicycle industry, but not his baggage. I do feel that with the experience I have had as an entrepreneur myself, I can easily connect with the dealer. You just have to do what you say and say what you do. That is the basis. In addition, we have beautiful electric bicycles with a good price-quality ratio and various systems. There is a beautiful e-bike for everyone. Enough opportunity.“