Source: Cargo Bike Festival

LEVA-EU member Fulpra, a manufacturer of high-load-capacity electric cargo bikes, has appointed industry expert Jehudi van de Brug as its new Commercial Director.

Netherlands-based Fulpra has a mission of “Reshaping urban transport by reinventing last mile mobility”. It manufactures a range of powerful electric cargo bikes which offer the load capacity of a delivery van, and has grown to support customers in nine countries and sees an annual growth rate of almost 90%.

Van de Brug joins Fulpra from fellow LEVA-EU member brand DOCKR, where he spent almost two years as Head of Commerce. Writing on his LinkedIn, he said of the new position, “I’ll continue working on what drives me most: making our inner cities cleaner, quieter, and more livable.” At Fulpra he will be responsible for building a scalable international sales structure, and focus on the expansion of strategic key accounts and partnerships globally.

Van de Brug said, “I’m very excited to join Fulpra. It’s a unique opportunity to position a groundbreaking mobility solution from the Netherlands on the global stage. Fulpra is ready to scale, and I look forward to contributing significantly with the team.”

Michel van Eijnatten, Co-founder & Director of Growth at Fulpra, said, “With Jehudi, we bring on board a proven sales leader who knows what it takes to scale internationally. His experience and energy perfectly align with our ambition to set the standard in sustainable urban logistics.”