Source: Bike Europe, Autoplus

The 8th edition of the Micromobility Market Barometer, jointly published by Mobilians and Smart Mobility Lab, shows that in France, 2024 was the third consecutive year of decline for motorised personal mobility devices – a segment dominated by electric scooters.

Behind the headline figures, however, it seems that the French market is transforming, rather than facing a major crisis. 2024 e-scooter sales totalled 615,000 units, a 9% year-on-year decrease (compared to steeper drops of -10.7% and -16% in 2023 and 2022 respectively). Average selling prices increased by 1.5% to reach a figure of €414, which suggests a shift by consumers towards more robust, better-equipped models which can be used for everyday transportation, rather than occasional recreational use.

Increased quality matters

Electric scooters retailing under the €500 mark account for 74% of all sales, an increase of 8% from 2023; the barometer report notes that “after a steady decline over four years, the €500 segment rebounded in 2024 with better-quality products,” suggesting that consumers are welcoming availability of models with higher-end components and features, such as improved braking systems, enhanced battery range and safety features, easier maintenance, and an overall robust build, even in the entry-level segment.

The need for a level playing field

The report takes care to warn of the increasing influence of online companies – often based abroad – selling products but with no after-sales support. This can “create heightened competition and ultimately harm the customer,” it states.

The report urges government intervention to support the sector. “It is crucial that the state support this industry against unfair competition by establishing a level playing field. Promoting more responsible practices and cracking down on uncontrolled imports is imperative.”

The Micromobility Market Barometer can be accessed here.