Source: Eurobike

Next year’s edition of the show plans to be more international, focused, and relevant than ever.

The 33rd edition of Eurobike, a world leading trade fair for the bike and ecomobility industries, is scheduled to take place from June 25 to 29, 2025, at Messe Frankfurt. It will coincide with the Eurobike Festival over the final weekend of June, which will also host the Ironman European Championship in Frankfurt. This convergence is expected to bring thousands of participants and visitors to the area, adding to the nearly 70,000 international Eurobike attendees and boosting the region’s cycling profile.

Less mass, more class: organisers adapt to shifting market dynamics

Despite global challenges such as inventory surpluses and liquidity issues in the bike industry, bookings for Eurobike are strong, surpassing expectations even seven months ahead of the event. Compared to previous editions, in the 2025 edition a stronger focus will be placed on exhibition segments like Parts and Accessories, Boutique Brands, Trendsetter Services, and International Suppliers.

With a strong emphasis on innovations, new products, and target-specific activities, Eurobike 2025 is set to drive market momentum, creating excitement and demand while shining a spotlight on both established brands and newcomers.

Building on the success of its debut, the Handmade Area will once again showcase custom and small-series manufacturers, while the new Adventure Area will highlight the growing trend of cycling and outdoor adventures. Additionally, the “Festival only” option will allow exhibitors to engage exclusively with the public, providing cyclists a chance to experience the event firsthand.

“While some industry players are facing significant challenges, cycling continues to thrive as a sport, lifestyle, and increasingly as a car alternative. Eurobike is leading this shift, offering a diverse range of services and experiences for the trade, community, media, and politics. It will unite the world’s key figures in the bike and ecomobility industries in 2025,” said fairnamic Managing Director Stefan Reisinger, expressing confidence about next year’s event.

The trade days will feature a comprehensive conference and networking program, offering ample opportunities for discussions on key topics and future mobility trends. The most innovative products will once again be recognized with the prestigious Eurobike Award.

Cycling festival for testing and participation

At the Eurobike Festival, scheduled for June 28 and 29, 2025, thousands of cycling enthusiasts will gather in the expansive outdoor area of Messe Frankfurt. Building on the success of the previous edition, which attracted 33,090 visitors, featured 2,000 test vehicles, and saw over 50,000 test rides, there is already significant interest from exhibitors for the upcoming event’s demo area. The extensive program will cater to all types of cyclists, from sports enthusiasts to families and everyday commuters.

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