Sources: Microlino, Zag Daily

LEVA-EU member Microlino is proud to announce a major milestone in its international expansion: The Microlino is now officially represented in Türkiye by Borusan Otomotiv, one of the country’s most renowned automotive groups.

With its strong market presence, premium positioning and shared commitment to innovation and sustainability, Borusan Otomotiv is the perfect partner to help Microlino redefine urban mobility in Türkiye.“We are thrilled that the Microlino will now be part of Borusan Otomotiv’s portfolio,” says Merlin Ouboter, Microlino Co-Founder. “Our shared values – design excellence, responsible innovation and a passion for shaping the future of mobility – form the foundation of this partnership. We’re excited to bring the Microlino to Turkish streets and offer a stylish, compact and sustainable alternative to traditional city cars.”

A Strong Partner for a Strong Market

Hakan Tiftik, CEO of Borusan Otomotiv, highlighted their dynamic entry into the micromobility space, stating: “We are thrilled to include the Microlino in our portfolio. It is a new step in our electrification journey that began in 2013, not just as a commercial vision but also as a reflection of our firm commitment to sustainability. We are excited to bring our sustainability goals into the micromobility segment with our new brand. We believe the Microlino, which has already received numerous design and innovation awards under its motto of innovation, quality and sustainability, will bring fresh energy and dynamism to the Turkish automotive market.” Tiftik added that the Microlino, with deliveries expected to begin in June, is already on display at the Borusan Oto Avcılar showroom and will soon be available at Borusan Oto Samandıra on the Anatolian side of Istanbul. “Our new brand, which we are excited to welcome to the Borusan Otomotiv Group, will also be showcased to enthusiasts from August 1–15 at our Pop-Up Showroom in Bodrum, Yalıkavak Marina,” he said.

An Urban Icon with Swiss Roots and Italian Craftsmanship

Produced in Turin and developed in Switzerland, the Microlino combines minimalistic design, practical functionality and environmental consciousness. With its front-opening door, compact dimensions and fully electric drivetrain, the Microlino is designed to tackle urban challenges with charm and efficiency.

Available in two versions, the Microlino Lite (limited to 45 km/h) and the standard Microlino (up to 90 km/h), the vehicle offers ranges between 95 and 228 kilometers, making it ideal for both city commutes and short trips. Thanks to its small footprint, three Microlinos can park in a single standard parking space – a game-changer for dense city environments.

A New Generation of Urban Luxury

The Microlino stands for more than just mobility. It represents a new lifestyle – one that values simplicity, sustainability and smart design. With its iconic look and innovative features, the Microlino offers a fresh take on modern city travel and embodies a “New Generation Urban Luxury”– premium, playful and planet-friendly.

Sustainable Solutions for Urban Mobility in Turkey and Beyond

As Micro continues to innovate its microcar offering with new features and models, Borusan will strive to introduce the numerous benefits of its products in Turkey.

“Turkish cities, much like many urban areas across Europe, are facing increasing congestion, limited parking, and growing demand for sustainable mobility solutions,” Microlino Co-Founder Merlin Ouboter told Zag Daily. “The Microlino is perfectly tailored to address these challenges. It’s small enough to easily navigate and park in dense urban environments, yet offers the comfort and weather protection of a car. “This is why it is not surprising that Turkey is the third-largest market for one of our competitors – the Citroen Ami.”.

Ouboter is optimistic that this new partnership will help to boost Micro’s credibility in the global market, he adds “Borusan’s strong reputation, extensive experience in mobility, and commitment to innovation make them an ideal partner for our entry into the Turkish market. As the BMW, Mini, Jaguar and Land Rover importer, they know how to introduce a premium brand into their home market like no one else.”

About Borusan Otomotiv Group

Founded in 1984 through a partnership between Borusan Holding and GIWA Holding, Borusan Otomotiv began as the exclusive distributor of BMW in Türkiye. Today, the Group represents eight automotive brands –including BMW, MINI, BMW Motorrad, Range Rover, Defender, Discovery, Jaguar and now Microlino – operating with 25 Authorized Dealers, 46 Service Centers, and seven group companies. Its operations span vehicle distribution, retail, long-term rental services, financing, and used car platforms such as Borusan Next. Borusan Otomotiv Motorsport, established in 2008, actively supports motorsports in Türkiye and has claimed 20 international championships.

Press Contact (Türkiye)

Artı İletişim Yönetimi
borusanotomotivkurumsaliletisim@artipr.com.tr
(+90) 0212 3470330

About Micro

Since its founding in 1999 by Wim Ouboter, Micro has established itself as a pioneer of urban mobility. With the invention of the first kick scooter, Micro coined the term “micromobility.” In 2013, Micro expanded its scope to electric mobility and launched the first e-scooter. Since then, the company has continued to develop its electric product lines and started collaborations with car manufacturers such as Mercedes, Mazda or Peugeot. The development of the Microlino began in 2015 under the direction of Wim Ouboter’s sons Merlin and Oliver. As a 100% family-owned company, Micro is characterized by its commitment to innovation, quality and sustainability. The company has received numerous awards, including the Best Design Award for the Microlino and the Fast Company Most Innovative Companies Award. More information is available at www.microlino-car.com.

Press Contact (Global)
Merlin Ouboter, Co-Founder & CMO
Bahnhofstrasse 10, 8700 Küsnacht ZH
merlin.ouboter@micro.ms
+41 79 837 38 66
Press Kit