Source: MotorCycles Data

Although Brazil’s electric motorcycle market is still far from seeing mass adoption, it has experienced record figures in 2025, and in 2026, its year-to-date April sales have increased 33.9% from the same period last year. It is evident that these promising figures have been aided by the government’s green strategy, encouraging electric mobility.

The government’s green mobility programme, MOVER, was launched in 2024, providing significant tax incentives and fiscal support for electric vehicles and charging infrastructure. Multiple regions (including Rio de Janeiro, São Paulo, and Minas Gerais) also added to these measures with IPVA tax exemptions, favourable electricity tariffs, as well as urban access and parking benefits.

In 2025, the market experienced record sales with a 145% year-on-year increase to over 22,000 units. Meanwhile, the start of 2026, has also been reported as positive, with its year-to-date April sales reaching 7,502 units, an increase of 33.9% from the same period last year.

This growing popularity of e-motorcycles in Brazil has resulted in new manufacturers (mainly from China) investing in the region.

The motorcycle industry context in Brazil

Brazil’s motorcycle market is considered one of the fastest growing worldwide since Covid-19, with an appearance in the top 10 worldwide, shaped by the common use of bioethanol.

Although the government has launched its strategy to drive electric mobility as a key initiative, which has resulted in considerable growth for electric motorcycles, the adoption figures remain a limited proportion of the overall total motorcycle sales of 2.2 million units in 2025.

Potentials and barriers for electric motorcycle adoption

Brazil has around 90% renewable energy, which gives it a strong structural advantage for driving electrification.

The following barriers also need to be addressed to improve the encouragement of electric motorcycle adoption:

• E-motorcycles have significant price premium over non-electric models
• Many electric models offer limited range for longer commuting or delivery use applications which are significant needs for urban motorcyclists
• Charging infrastructure is underdeveloped and has an uneven distribution, with public charging centres only present in a few large cities.