Source: Nieuwsfiets

According to figures revealed by market research company NielsenIQ at a recent event, the Belgian bicycle market has seen a healthy uptick in overall sales in 2025, with e-bikes accounting for 66.1% of this figure.

The figures were presented at an event for the Belgian bicycle industry hosted by mobility organisation TRAXIO. The sales data is taken from cash-register figures from both individual retailers and large chains, but excludes direct sellers and suppliers such as Decathlon. Kristof Scheys of NielsenIQ said that this sales data represents 60-65% of the Belgian bike sales market.

Following a fall in in 2024, where sales of new bicycles dropped by 6.8%, in 2025 sales are up 13.6%. E-bikes account for 66.1% of the market in 2025, with cargo bikes having a 7.8% share and longtail bikes a 6.4% share. The average purchase price of an e-bike is €4,000; regular bikes have an average price of €1,700.

Further topics during the event included the latest developments in Europe’s e-bike battery regulations, and a discussion on circular e-bike leasing, alongside the potential for a repair index and sustainability index for bicycles.