Source: Fiestberaad Image credit: Luba Glazunova, Unsplash

According to research conducted by Nielsen IQ, the Netherlands’ bicycle industry saw a 7% reduction in 2025 compared to the previous year, with electric bikes accounting for 73% of the total revenue, and almost half of the units sold.

49% of new bike sales in the Netherlands in 2025 were electric – a total number of 391,318, representing a 4% decrease compared to the previous year. Traditional city and e-bikes are the biggest sellers, with city bikes taking a 19% share.

Sales prices have risen across all types of bikes by 7% to an average of €1,925, while the average e-bike price increased by 6% to €2,872. Over two-thirds of new bike sales are made in bike shops, which are responsible for 82% of the total sector turnover. Within bike shop sales, 63% of units sold are e-bikes, which account for 83% of the shops’ turnover.

In contrast, online bike sales fell by 5% in 2025, and saw lower prices – new bike prices online fell by 3% to €1,190.