Source: Fondation Jean Jaurès

A recent French study provides a snapshot of the current status of e-bikes in France, examining the evolution of their growing popularity with a varied demographic.

As France sees the sale of electric bikes averaging 600,000 annually (putting them ahead of electric cars), a report published by Fondation Jean Jaurès explores their perception and use by the French population. The study, Dans la France du vélo électrique, draws on data from market research specialists Ifop, and a survey by e-bike reconditioning platform Upway.

Ifop’s study was carried out with 3,003 people representative of the French population in May 2026, measuring what people think about e-bikes – their perception, image and intention – and whether they own one. Upway conducted a survey of customers in the first quarter of 2026, building a profile of their everyday behaviour and motivations. Upway also gathered interviews with customers who agreed to share their experiences.

Key findings

• The perception of e-bikes depends on the age demographic. 45% of those aged 65 or older value the ease of pedalling and reduced effort most, while 28% of those under 35 emphasise the importance of technology, equipment, formats and brands.
• 42% of e-bike owners use it for commuting.
• Almost 2 in 10 French people own an e-bike, with a younger, more affluent demographic the main buyers.
• 80% of e-bike owners would recommend them to friends and family.
• Engaging in light physical activity, enjoying the outdoors, and reducing car use are seen
  as the three main benefits of using an electric bike.
• Barriers to e-bike use include purchase and maintenance costs, and the lack of dedicated cycling infrastructure.