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E-bikes have an image problem in The Netherlands

24 days ago

2 minutes

Source: Multiscope

The high cost remains the biggest deterrent to purchasing an e-bike. Current users rate their e-bikes at an average of 8.4, but only 51% of public perceptions about electric bikes are positive. This is according to the E-bike Monitor, a comprehensive study by Multiscope involving more than 5,500 Dutch respondents.

High Cost and Theft Among Major Obstacles

For 39% of potential buyers, the ‘price’ is the main barrier to purchasing an e-bike. Other concerns like ‘lack of physical effort’ (22%) and ‘vulnerability to theft’ (20%) are also common. Additionally, more than 10% of Dutch people consider e-bikes ‘dangerous,’ while 8% cite ‘lack of storage space’ as a concern. Fewer people mention issues like frequent charging (7%) or the negative ‘environmental impact’ (6%).

Current Users Are Satisfied

Despite the barriers, current e-bike owners are generally very satisfied with their purchase, giving an average score of 8.4. Only 19% rate their e-bike below an 8. Users especially appreciate the comfort, ease of use, and pedal assistance, which contribute to the high ratings.

Only 51% of Perceptions of E-bikes Are Positive

Just over half (51%) of the associations Dutch people have with e-bikes are positive, with ‘speed’ (14%) being the most frequent positive remark. On the other hand, ‘expensive’ or ‘high price’ (8%) and ‘dangerous’ (6%) are the most common negative perceptions.

About Multiscope

Multiscope is an expert in online market research, assisting businesses and organizations in making informed decisions through online panels, market reports, and innovative research methods.

The results in this release come from the E-bike Monitor, a large-scale study on electric bikes, scooters, and light electric vehicles in the Netherlands. The survey included 5,554 respondents aged 18 and over, representative of the Dutch population.

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