Source: Zag Daily

Following the acquisition of LEVA-EU member DOCKR by Today earlier this year, the brand’s cargo bikes will be available on a subscription basis, via a new service aimed at families, freelancers and small businesses across Europe.

The service will begin to roll out in key European cities this summer, and is expected to cost under €200 per month with maintenance included, plus optional extras such as insurance and theft cover. Users will manage their subscription through the Today app, which offers real-time support, trip tracking and service scheduling.

The launch of the service marks a new consumer-focused avenue for DOCKR cargo bikes, which have previously been used in B2B contexts. Kees Jan Blankestijn, Chief Operating Officer at Today, said, “We’ve seen the demand firsthand and know the use cases – whether it’s families doing the school run, gig workers hauling gear, or small businesses making local deliveries. Our vehicles are purpose-built for these needs, and now they’re more accessible than ever.”

Today CEO, Sean Flood, observed that although there are many e-bike subscription services available, e-cargo is missing from the mix. “These are true vehicle replacements that can carry children, groceries, etc, and the upfront cost of purchasing new is currently a huge barrier to utilisation for a lot of families. By offering an all inclusive, flexible product, we think it opens this segment up to so many new customers.” He added, “If we want widespread adoption of electric bikes, we need to remove friction. that means flexibility, simplicity, and real value – plus the tech and service to back it up.”