Source: Belgian Cycling Factory

The LEVA-EU member has announced the opening of a new office in Taichung, Taiwan, to further strengthen its international presence and operational capabilities.

The move follows a successful year of growth for the company, following the acquisition of Nukeproof, the establishment of BCF UK, and Uno-X’s first-ever Tour de France stage victory on a Ridley Noah Fast.

The new Asia office will serve as a strategic hub for sourcing, research and development support, vendor and order management, quality control, and logistics coordination across BCF’s four brands: Ridley, Nukeproof, Eddy Merckx, and Aeres. Furthermore, the Taichung team will oversee direct-shipment operations and provide dedicated sales support to distributors and regional sales teams worldwide, with key objectives including the improvement of lead times, strengthening communication, and optimizing cost efficiency throughout Belgian Cycling Factory.

“Our acquisition of Nukeproof has elevated our position with both retailers and suppliers. This step demands a stronger operational base in Asia,” said Jochim Aerts, CEO of Belgian Cycling Factory. “We’ve brought together a highly capable team in Taiwan to support our growth and capitalize on global opportunities.”

Christina Hsu, newly appointed General Manager of BCF Taiwan, emphasized the importance of the new office in connecting the company’s global operations. “I’m proud to lead a dedicated team in Taichung that works closely with our Belgian HQ. As a passionate cyclist myself, I’m excited to help bring world-class bikes to a wider audience—by improving efficiency, increasing value, and supporting innovation across all brands,” she said.

This announcement coincided with BCF’s Dealer Days in Belgium, where the company is unveiling its full 2026 product lineup, including the relaunch of Nukeproof bikes, parts, and accessories. Event attendance had doubled compared to 2024, exemplifying the growing interest in the company’s product and platform strategies, with efforts that will now be increasingly supported by its new Asia base.