Source: Bike Biz

Belgian Cycling Factory (BCF), a leading brand in the European cycling industry has announced the acquisition of renowned mountain bike brand Nukeproof from Frasers Group. It marks a significant step in BCF’s expansion strategy, reinforcing its commitment to high-performance cycling across multiple disciplines.

A legacy of innovation and performance

Originally founded in the United States in 1990, Nukeproof has built a reputation for producing race-winning mountain bikes with cutting-edge geometry and durability. The brand has become a staple on the global racing scene, with its bikes frequently appearing on World Cup Downhill and Enduro World Series podiums. Known for its progressive designs and loyal customer base, Nukeproof has attracted both elite athletes and passionate amateur riders alike.

Russell Merry, Managing Director of Wheels at Frasers Group, expressed confidence in the transition, stating:

“We recognise the passion and dedication of Nukeproof riders around the world and want to protect its legacy and ensure its future. We’re pleased to be handing over the reins to a partner with a track record in innovative design, advanced manufacturing capabilities and benchmarking services. With BCF at the helm, we are confident that the brand will continue to thrive and evolve. Frasers Group will remain strong supporters of Nukeproof, ensuring customers can access the bikes they love as the brand enters this exciting new era “

BCF’s vision for Nukeproof’s future

By integrating Nukeproof into its portfolio—which already includes leading brands Ridley and Eddy Merckx—BCF strengthens its position as a premier manufacturer of top-tier bicycles across road, gravel, and mountain biking disciplines.

Jochim Aerts, CEO and Owner of Belgian Cycling Factory, emphasized the company’s commitment to preserving Nukeproof’s heritage while driving innovation:

“Nukeproof is a brand with an incredible history, a fiercely loyal fan base, and a reputation for building some of the most exciting mountain bikes in the world. We are committed to preserving that legacy, investing in innovation, and ensuring that both existing and new riders continue to get the best. To maintain this continuity, key members of the previous team have already joined us, bringing their expertise and deep understanding of the brand’s DNA. This is an exciting new chapter, and we’re looking forward to building the future of Nukeproof together”

Looking ahead

Under BCF’s leadership, Nukeproof will continue to be available through an expanded dealer and distribution network. With this acquisition, BCF is poised to further strengthen its role in the global cycling market, ensuring Nukeproof remains at the forefront of mountain bike innovation.

This transition marks the beginning of an exciting new chapter for Nukeproof, as it continues to evolve while staying true to its roots in performance-driven design and engineering.