Source: Nieuwsfiets Image credit: Nieuwsfiets

The brand of LEVA-EU member, Bizbike, has experienced great results in the first quarter of 2026, exceeding its sales expectations with 71% more electric bikes sold. Beaufort also reported it has sold more than it planned for in January and February, as well as double the sales it anticipated for March.

Brand Manager Pieter Vander Linden described Beaufort’s positive Q1 2026 results as the following:

“A wonderful feeling. On the one hand, the targets have been quite high over the past few months, so it was a risk to put so much weight on the scales. On the other hand, we already felt during Velofollies that there was a lot of interest in our models, so we are confident that we could meet our target. However, I never would have dared to dream that we would exceed it by 71%.”

Vander Linden declares these latest results, and an 11% sales increase from 2025, as a testament to the cutting-edge designs of Beaufort’s e-bikes, while also highlighting the positive feedback the brand has received:

“This is also evident from the number of retailers lining up to represent the brand since Velofollies and the B2B FESTIVAL this year. Year-to-date, we are performing 11% better in terms of sales. The greatest gift you can receive is the trust your customers place in you and your policies. I am grateful that they stand behind the brand and see the added value as an addition to their current offerings. We hope to be able to continue this trend.”

Testaankoop credentials simplify Beaufort sales to end-users

In late 2025, Testaankoop, Belgium’s largest independent consumer organisation, awarded Beaufort’s bikes with ratings of Best Buy, and Best Tested, with Bay receiving the first label, and Bay Infinite the latter.

When asked if the impressive credentials have had an impact on sales, Vander Linden answered:

“Yes and no. The Bay and Bay Infinite have been the brand’s flagship models since their introduction two years ago. These labels do simplify resale to the end consumer, because retailers make optimal use of the momentum.”