Source: Cycling Industry News

LEVA-EU member Belgian Cycling Factory (BCF) has extended the distribution channels of its brand Nukeproof, with seven new partners in Australia, New Zealand, Vietnam, Singapore, Philippines, Bulgaria and Israel.

After first announcing its network expansion in December 2025, it has been announced that more partners will be joining the Nukeproof network.

Nukeproof’s General Manager, Russell Merry, has said the following about the addition of seven international partnerships to the Nukeproof network.

“We are delighted to appoint an additional seven distributors, bringing our total to fourteen globally for Nukeproof. We are excited to welcome them all into the BCF family, especially on behalf of riders in the Southern Hemisphere who have been asking when they can get Nukeproof in Australia and New Zealand since we relaunched,”

The following statement was made by Jochim Aerts, Founder and CEO of BCF, in alignment with the announcement.

“As an independent, family-owned business, BCF has made a clear commitment not to compete with its customers by selling directly to consumers. This retailer-only approach strongly resonates with distributors and dealers seeking premium brands with global reach and a sustainable, long-term vision,”

“Partnering with strong local distributors who truly understand their home markets is the right way to bring Nukeproof back to where it belongs.”

Nukeproof’s extended global network includes the following new partners:

• Apollo Bikes – Australia
• Worralls – New Zealand
• Premium Distribution – Vietnam
• Spectrum Cycle – Singapore
• Speedtrial Cycle Centre – Phillippines
• One Distribution – Bulgaria
• OR Cycling – Israel

Belgian Cycling Factory and Nukeproof at Eurobike

BCF will be introducing new e-bikes equipped with Avinox and Bosch systems, with prices ranging from €4,499, a new enduro bike priced from €2,499, innovated to access a wider range of riders, which Nukeproof’s new partners will market in their respective regions.