Source: Mobycon

The ShareDiMobiHub initiative focuses on encouraging the use of shared transport among groups that currently make limited use of such services.

In Rotterdam’s peripheral neighbourhoods, the adoption of shared mobility tends to be lower, and cost is often cited as a barrier. To address this, residents in four peripheral neighbourhoods are being offered a €50 monthly travel credit for two months. This credit can be used for electric shared bicycles, cargo bikes, and scooters. The aim is to improve access to shared transport and to assess its potential value for these communities.

Awareness campaign

Mobility consultancy Mobycon is responsible for coordinating the awareness campaign associated with this initiative. The campaign is designed to inform residents about the travel credit and to encourage participation. Around 16,000 residents received an informational letter, and several trial events were organised to allow individuals to test the shared vehicles and ask questions. To support new users, two mobility coaches have been appointed. The initiative also leverages local social media channels and the networks of neighbourhood managers to engage a broader audience and lower the barriers to participation.

Research and monitoring

As part of the project, research is being conducted to evaluate its impact. Data is being collected through surveys, usage statistics, and group discussions to determine whether the combination of financial incentives and outreach efforts leads to increased use of shared transport. The research also explores the potential for long-term behavioural change and a shift towards more sustainable modes of transport. Coordination with European partners is included in the scope of the project, building on experience from previous collaborations such as BITS and MegaBITS.

Contributing to sustainable urban mobility

This initiative illustrates a practical approach to involving residents in the mobility transition. It supports the broader goal of creating smarter, more sustainable, and accessible urban transport systems.