Source: Bike EU

The Austrian bicycle industry’s sales figures have been released by the Association of Austrian Sporting Goods Manufacturers and Retailers (VSSÖ) and its subsidiary ARGE Fahrrad, revealing that e-bikes represent substantially more than half the units sold, and almost 80% of the total revenue.

The overall market has remained relatively stable year-on-year, with approximately 389,000 units sold, representing a slight dip of 1.7% of bikes delivered to specialty retailers. The units sold break down as 166,270 bicycles and 222,730 e-bikes, seeing the market share of electrically assisted bikes reach a new high of 57.3%. Total revenue reached €1.097 billion (an increase of 3.9% compared to 2024), of which €866.63 million (79%) was generated by e-bikes.

The average price of e-bikes also saw a positive result, rising by 7.5% to €3,891, while non-electric bikes’ average price dropped by 1.4%.

The segments of e-bike seeing the strongest sales include e-trekking, eMTBs of all kinds (full suspension, hardtail and lite), and e-gravel.

The effects of the political framework can be considered in the sales figures. Austria’s federal states which established legal and organisational frameworks around company bike leasing in good time were able to prompt above-average usage. The e-cargo and e-folding segments both saw declining sales, which may be linked to the reduction or delay of targeted subsidy programmes, demonstrating the influence that policy can have on sales.