LEVA Europe

Insync Bikes backs Local Bike Shop Day during Coronavirus

Manchester-based bicycle maker and LEVA-EU member Insync Bikes is throwing its weight behind Local Bike Shop Day in celebration of independent stores and using cycling to strengthen health during the coronavirus crisis.

Insync, whose parent company is Indian-owned Hero Cycles, is an official supporting company of the national day, which this year takes place on Saturday 2 May, at the start of the peak cycling season.

The brand sells its bicycles through a network of around 400 independent bike dealers nationwide, a number it is looking to expand upon.

Industry veteran Eddie Eccleston, who is Insync’s head of European operations with 40 years’ experience in the bike sector, said ‘’with the coronavirus it will be important to do everything to keep people fit and healthy, improve general immunity which cycling can do and also support the retail market which is likely to be hard hit.’’

“During this challenging and worrying time for the country, and the world, we hope cycling can provide an alternative form of transport away from mass gatherings and also a form of exercise which does not involve being in close contacts to others,” he said. “We await official advice, but we hope Local Bike Shop Day can show cycling can be part of the solution to keep people fit and healthy in mind and body as well as underline the importance of supporting smaller businesses in the crisis.’’

Daan van Dieren

Daan is a policy officer for LEVA-EU

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Daan van Dieren

Daan is a policy officer for LEVA-EU

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