EU Marketing Manager Rad Power Bikes – Utrecht (NL)

Utrecht, UT /Marketing – Brand /Full-Time

Why We’re Rad (about us)

Rad Power Bikes is on a mission to get people onto bikes, electric bikes that are built for everything and priced for everyone – the weekend warriors, hardcore commuters, and family cyclists.
Madly growing and located in Seattle, WA USA, we are seeking a full-time EU Marketing Manager to join our team in our Utrecht, NL office. If you enjoy working in a collaborative startup environment and are looking to help grow and support a dynamic team, read on.
Our EU Marketing Manager will be responsible for overseeing all of our marketing efforts in Europe. You will handle a variety of focus areas including digital marketing, print & advertising, and public relations in partnership with your counterparts in our USA Headquarters. This role will report directly to the EU Business Director. 

Why You’re Rad (about you)

  • 10+ years experience in consumer goods digital marketing including Paid Search, Affiliates, Display, Email marketing and Social
  • 5+ years experience managing a multi-lingual team
  • Develop marketing strategies and tactics, deploy successful marketing campaigns from ideation to execution across different channels, and measure results and performance using analytic tools and insights
  • Build strategic relationships and partner with key industry players, agencies and vendors to meet business objectives
  • Experience in capturing, analyzing and leveraging the voice of the customer using surveys, in person and digital research to drive business results
  • Experience working with creative departments
  • Management experience, having led at least 3-5 marketing channels with hands on experience with 1-2 of those

Additional Requirements

  • Master’s degree or equivalent work experience
  • Analytical mindset and familiarity with Google Analytics or other leading digital analytics platforms
  • Impeccable oral and written communication skills and excellent project management skills
  • Fluent in English and at least one additional common European language
  • PR experience, including product placement and influencer marketing

You get bonus points for

  • Having experience marketing outdoor and lifestyle products
  • Experience with Shopify or other ecommerce platforms
  • Experience with email marketing platforms such as Kalviyo
  • Experience with A/B testing software such as Convert

Had you been with us last month, the top things you would have impacted are

  • Setup and executed a new product launch together with the marketing team.
  • Analyzed and optimized email marketing workflows.
  • Initiated and participated in a brief for developing creative assets.
  • Participated in meetings with the US marketing team to get alignment in marketing initiatives.

Sounding good? Read on to understand what matters most to us

At Rad we take our company values seriously. They are lived out into everything we do. Our RADICAL values really do frame what our expectations are for each and every team member. We are: 
Responsible to our environment, community and teamAccountable, we take ownership, bias to action, seek and provide feedbackDiverse, inclusive of experiences, backgrounds and skills, we value every voiceInnovators, we challenge ourselves and the status quo, we are originalCustomer driven, completely, we do the right thing for our ridersApproachable, kind, we collaborate and are always willing to helpLearners, we grow our skills, we are humble and seek to improve
Does this sound like you? Please apply and join us!

Rad Power Bikes is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
If you need assistance or an accommodation due to a disability, you may contact us at 800-939-0310 or

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